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ARIES
Aries sits at the intersection of luxury refinement and the anarchic spirit of streetwear. The brand offers a fresh vision of high-end casual style, cutting-edge in design. Founded in 2012 by Sofia Prantera, Aries blends couture and streetwear, drawing from her experience with iconic brands like Slam City Skates and Silas. After studying at Central Saint Martins, Prantera created this hybrid, undefinable label influenced by anti-fashion, trash culture, and elegantly crafted luxury. Aries has become a cult success, resonating with the most discerning fashion enthusiasts due to its unique blend of influences.
The brand challenges the status quo through its anti-waste philosophy, evident in its ethical and eco-conscious production. The newly launched menswear collection reflects this direction, updating and revitalizing the raw potential and bold achievements of early-2000s streetwear subculture.