ASICS
ASICS, founded in 1949 by Kihachiro Onitsuka, takes its name from the Latin expression “anima sana in corpore sano” (a sound mind in a sound body), embodying the brand’s commitment to promoting overall health and athletic performance. Renowned as a leader in the sportswear and athletic footwear industry, ASICS revolutionized the market with innovative technologies such as GEL technology, which provides exceptional comfort and shock absorption, particularly valued for running on diverse terrains. In 1990, the brand established its own sports science research institute, where scientists, athletes, and coaches collaborate to refine the sportswear industry. ASICS continues to set the standard for performance and comfort in the world of sports.
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