Led by founders Antoine Asselin and Phil Lavoie, the Montreal-based brand Dime has become a prominent name in streetwear, drawing inspiration from skate culture. Originally a group of teenage skaters in 2005, Dime has since evolved into a multidisciplinary lifestyle brand with a playful and irreverent style. Blending their love for skateboarding, 90s hip-hop, and street art, Dime reimagines classic skate essentials with bold and satirical prints. Hoodies, sweatpants, panel hats, and meticulously crafted pieces like bomber jackets and chinos all feature the brand’s signature embroidered logo. Staying true to its roots, Dime continues to push the boundaries of creativity, with collaborations with Asics, Adidas, and Vans, adding a sporty yet streetwise edge to its collections.
