SPORTY & RICH
Founded in 2015 by Emily Oberg, Sporty & Rich began as an annual magazine before evolving into a fashion brand. Based in New York, the label embodies a modern sensibility with a nostalgic twist, drawing inspiration from vintage sportswear and leisurewear from past decades. The brand’s aesthetic combines classic minimalism with retro-inspired designs, featuring oversized crewneck sweatshirts, vintage-style shorts, and relaxed-fit t-shirts in faded pastel tones. Each piece evokes the spirit of 90s leisure clubs and vintage athletic uniforms. Sporting collegiate-style graphics and anachronistic fonts, Sporty & Rich blends nostalgia with contemporary style, offering timeless basics that refresh modern trends.
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