YMC

Founded in 1995 by designers Fraser Moss and Jimmy Collins, YMC (You Must Create) is a London-based brand driven by the idea that fashion is a form of personal expression. Inspired by industrial designer Raymond Loewy’s words "You must create your own style," YMC designs timeless pieces meant to become part of the wearer’s unique identity. Rooted in workwear and street style, the brand also draws influences from art, music, and trends from past and present. Decades after its founding, YMC continues to pave its own way with relaxed yet thoughtful ready-to-wear collections.

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